1. Content is King
Content stuffed with keywords doesn’t guarantee that people are going to stay on it or come back to it. In the end, quality and uniqueness count, so what you need is great content. Make sure the content focuses on your main keyword or the search phrase you have decided upon. At the same time, remember, your keyword is about your content, not the other way round. Do your research and write intelligently to get return traffic. If you aren’t sure what to write about next, check the comments section. See what questions the readers have and address those questions. The added advantage here is that you can get specific keywords and search phrases as well.
2. Write it Yourself
You may decide not to write your own content. For example, if you have a site with content that remains the same, you may have decided to add a blog to get more traffic. However, you may feel that you’re too busy to be able to actually write the posts yourself. Getting someone else to ghostwrite for you does solve the problem of time, but it doesn’t address quality and uniqueness. Apart from the quality of the content, the reason people will come back to your blog or website is to get your unique take on things. So write your content yourself. If you aren’t confident about your writing skills, you can get an editor or proofreader to go through your content.
3. Use Keywords Intelligently
Instead of stuffing your general content with keywords, try using them intelligently without compromising the quality of the content. Insert your keywords in the meta tag, the text used in the search engine to give details about your website and attract readers’ attention. Put the keywords in the subheadings, so your content isn’t awkward, but the keywords are included. Also try to include the keyword in the URL of the page, which means that your URL should have a page description. For example, the URL for this post could be www.domain.com/seo_aids. Also use keywords when naming the images in your site.
4. Try Using Search Phrases
There is fierce competition for keywords. If you type in a keyword that is just one or two words, you’ll find that a lot of results show up. To increase the chances of your site showing up on the first page, try using more specific and slightly longer keywords instead. For example, instead of ‘fitness programs’ you can use ‘corporate fitness programs’ or ‘fitness yoga workout programs’. If your content is detailed and based around these keywords, you’ll definitely see an increase in traffic.
5. Linking is Important
Give your piece added credibility by including links you can trust from other experts. Also, insert your own links to related topics. Try to have your articles and posts linked in other websites. The other websites, thus, help your rating and increase traffic on your pages. Contact other sites to see if your posts can be included in a blog carnival or a round-up post. Not only does this improve SEO, it also encourages people to linger on your website.
6. Get Attention Through Titles
This does not mean the kind of click bait title that initially grabs readers’ attention but fails to keep it and is soon forgotten. A title that says ‘What Happened Next Will Shock You’ will hook someone in but if it links to five lines of text and lots of pictures, no one is going to stay and no one will remember it later. You’re better off with a less sensational, but more informative title, into which you can incorporate some keywords.
7. Write Regularly and Recycle
You may have a great website with great existing content, but if you don’t update it regularly, you’ll find your readership falling away. Set a goal every week and ensure that you post to meet that goal. Also, you may have written relevant posts, but they may be lost under other posts after all this time. Resurrect them, brush them up, update them and present them in a brand new avatar.
8. Share, Share, Share
Of course, sharing your own posts on your social media feed is important. Facebook, Twitter , Google+ give you the opportunity to reach out to a wider audience. But if you share posts related to your own and written by other bloggers, they may just return the favor. SEO, if done properly, can help you attain that longed for page ranking. You don’t need to be an SEO expert to utilize these aids effectively. Just ensure that all your optimization is backed up by strong content.
